Available for new projects

SaaS copy that turns
signups into revenue.

I write homepage copy, onboarding sequences, and conversion systems for B2B SaaS companies — the kind that moves metrics, not just words on a page.

Work with me → See case study
+35%
Activation rate lift from onboarding rewrites
12→22%
Trial-to-paid conversion improvement
7 days
Average delivery for full projects
What I do

Three ways I move
your conversion needle

Every engagement is built around one goal: more of your visitors and signups becoming paying customers.

🏠
Homepage Rewrite
Your homepage is your best salesperson. I rewrite your hero, features, social proof, and CTA sections using language your actual buyers use — not founder-speak. Includes strategy, research, 2 revision rounds, and annotated delivery.
From $4,500
✉️
Onboarding Email System
A behavior-driven 5–7 email sequence that guides new signups to their first win, reinforces value daily, and triggers the upgrade ask at the right moment — not randomly. Includes full copy brief and send-ready formatting.
From $3,500
🔄
Full Conversion System
Homepage + onboarding sequence + in-app copy + upgrade flow. A complete copy infrastructure built to compound across your entire funnel. Includes strategy sessions, A/B variant copy, and a 30-day review call.
From $9,500
What's included
Freelancer
This engagement
Copy strategy + buyer research
✕
✓
Annotated delivery (reasoning behind every line)
✕
✓
A/B variant copy included
✕
✓
Conversion psychology applied per section
✕
✓
30-day post-delivery review
✕
✓
Dedicated Slack channel during project
✕
✓
Case Study

From passive signups to
paying customers in 7 days

A full onboarding conversion system built for an AI Productivity SaaS — bridging the gap between signup and paid.

Onboarding & Lifecycle Copy

Activation-to-Paid Conversion System — AI Productivity SaaS

Behavior-driven lifecycle messaging to increase trial-to-paid conversion rate

The problem
  • Users not hitting the 'aha moment' within their first session
  • No behavior-triggered nudges after incomplete activation
  • Upgrade timing disconnected from actual usage milestones
  • Generic welcome email — no personalization, no clear next step
Root cause
  • Activation window is 0–10 minutes post-signup — currently missed entirely
  • Value described, not demonstrated in the first email
  • Upgrade asks arrive too early (day 1) or too late (day 30+)
  • No copy that creates urgency without feeling manipulative
The solution — 3-layer copy system
Layer I · Day 0–1
Activation Trigger
Force early engagement. One clear action. Frictionless first task that produces a visible result within minutes of signup — collapsing time between signup and first success.
Layer II · Day 2–4
Value Reinforcement
Strengthen belief the product is working. Highlight quick wins already made. Anchor the idea that continued usage = compounding results, not a one-time event.
Layer III · Day 5–7
Usage-Based Upgrade
Trigger the upgrade ask the moment the user has just experienced peak value — not on a calendar schedule. Urgency through momentum, not pressure.
Projected results
+20–35%
Activation rate lift
12→22%
Trial-to-paid conversion (10% lift)
+$1k–3k
Estimated additional MRR/month
↓ Churn
Faster time-to-value = better retention
Portfolio — Before & After

Six SaaS homepages.
Six copy wounds. Fixed.

Real companies, real copy gaps, real rewrites — with the reasoning behind every change.

Sleek Analytics · Google Analytics Alternative Hero Headline
✕ Before

"A simple Google Analytics alternative that tells you what actually matters."

✓ After

"1,000 people visited your site today. Sleek shows you exactly which 3 pages made them leave — in real time, without a cookie banner."

Why it works: The original is descriptive. The rewrite opens with the visitor's fear (traffic that doesn't convert), gets specific (3 pages), and eliminates two objections — privacy and complexity — in one sentence.
Naoma AI · Automated Video Sales Demos Hero Headline
✕ Before

"Give every prospect a live demo, instantly."

✓ After

"98% of your website visitors will never book a demo. Naoma demos them anyway — automatically, in any language, 24/7."

Why it works: Their most compelling data point — "98% of B2B visitors never make it to a demo" — was buried at the bottom of the page. Leading with it creates immediate loss aversion. A VP Sales stops scrolling at that stat.
mia · AI Platform for Product Managers Hero + Sub-headline
✕ Before

"Cursor for Product Managers. Allowing product managers to turn their customer signals into ship-ready requirements for AI to develop."

✓ After

"Your team used to argue about what to build. Now they argue about how to respond. mia turns raw customer signals into a shared view your entire team can see."

Why it works: The founder described the real before/after in a ProductHunt comment: "the room argues about the response instead of the diagnosis." The rewrite mirrors his exact user language — the highest-converting copy that exists.
Lensmor · B2B Trade Show Intelligence Hero Headline + Stat Placement
✕ Before

"Know the right exhibitors. Walk in prepared." (Their ROI stat — "From $30K booth to $300K pipeline" — buried 40% down the page.)

✓ After

"Your $30K booth is booked. Most teams walk out with 50 business cards. Lensmor teams walk out with 10 confirmed meetings — booked before they even land."

Why it works: Their best ROI story was invisible until you scrolled. The rewrite leads with it, dramatizes the before (50 business cards) versus after (10 confirmed meetings), and creates contrast without a single boastful claim.
AXSAR Solo · All-in-One Tool for Solo Founders Hero Headline + Positioning
✕ Before

"All-in-one SaaS for solo founders and small teams." (Their community told them this copy doesn't explain what problem it solves.)

✓ After

"You're running a 2-person business on 6 different tools — and spending more time managing them than managing your customers. AXSAR replaces all of them for $9.99/month."

Why it works: "All-in-one" is what Notion, ClickUp, and Airtable all say. The rewrite names the real pain (tool sprawl), makes it viscerally specific (2 people, 6 tools), and anchors the price — their biggest competitive advantage they were hiding.
Gigacatalyst · YC-backed Sales Enablement SaaS Hero + Buyer Translation
✕ Before

"AI customization layer that learns your APIs and helps sales teams build missing features on the fly." (Technical. VP Sales buyers bounce immediately.)

✓ After

"Your sales team lost deals last quarter because of feature gaps. Gigacatalyst helped companies like yours unblock $1M in sales in 6 weeks — without touching engineering."

Why it works: Translates a technical product into a VP Sales conversation: their fear (losing deals), real proof ($1M, 6 weeks), and the key objection removed (no engineering needed). Their own YC data point did the heavy lifting — it just needed to be moved.
How I work

What happens after
you reach out

A clear, fast process. No lengthy briefing docs, no scope creep, no surprises.

01
Free copy audit
Before any proposal, I review your homepage or email flow and send you 3 specific findings — what's costing you conversions and exactly why. No pitch attached. This is how you know I understand your product before you spend a dollar.
Delivered within 24 hours
02
Discovery call — 20 minutes
One focused call where I ask 5 research questions: who your ideal buyer is, what objections kill deals, what users say after their first win, and where your current copy is losing them. This call is the entire brief.
Zoom or Loom async
03
Proposal + 50% deposit
A clean 1-page proposal with exact deliverables, word counts, timeline, and price. Two options: project or monthly retainer. Invoice sent immediately — payable by USD wire, ACH transfer, or card. Work starts when the deposit clears.
Proposal within 2 hours of discovery call
04
Delivery in Google Doc with annotations
All copy delivered in a clean Google Doc with inline notes explaining every decision — why each line is written the way it is. You get 2 rounds of revisions included. Most clients need zero or one.
5–7 business days from deposit
05
Final delivery + ongoing partnership
Final invoice on delivery. After you've seen results from the live copy (usually 2–4 weeks), I offer a monthly retainer for ongoing work — A/B test copy, new feature pages, email flows, and conversion strategy. Most clients move to this within 60 days.
Retainer from $5,000/month
Work with me

Here's how we start —
no commitment needed.

Send me your SaaS website URL. Within 24 hours I'll send back a free 3-point copy audit — three specific things that are costing you conversions right now, and exactly what I'd change. No pitch attached, no invoice waiting on the other side. If what I show you is valuable, we talk. If not, you walk away with three free improvements. Either way you win.

What happens next
1
You email me your website URL at info@novain.xyz
2
I send back a free 3-point audit within 24 hours — specific, actionable, no fluff
3
If you want to move forward, we book a 20-minute call and I'll walk you through the full proposal
✉️ info@novain.xyz 💼 LinkedIn 📅 Book a 20-min call
Payment & Availability
Accepts USD via ACH transfer, wire transfer, and card (US virtual account available).
Currently open to new projects — 1 spot available this month. Response within 24 hours.